Two pergola quotations can differ by 30 percent and describe different products. Here are the seven line items to align before you compare any FOB price.

Practical takeaway
a strong brief can fit on one page when it covers market, product, quantity, price position, options, evidence, timing and destination.

Pergolas, umbrellas, add-ons and kitchens may share a catalogue, but the processes behind them are not interchangeable. See why pergolas, patio umbrellas, add-ons and outdoor kitchens require different specialist manufacturing partners and quality checks.